Stores built
to sell.
Not just to look good.

Shopify is the right call for most brands up to £5-10M revenue. It ships fast, the app ecosystem handles 80% of needs, and ongoing costs are predictable. The case for going headless starts when you need sub-1s performance, deeply custom UX (configurators, AR, etc.), or content experiences that Shopify themes simply can't support. We'll give you an honest recommendation in the free audit call - we don't push headless to inflate the build fee.

Yes - migration is one of our core specialisms. We run parallel environments, implement 301 redirect mapping for every URL change, preserve metadata and structured data, and validate crawl integrity with Screaming Frog pre and post-launch. We've migrated stores from Magento 2, WooCommerce, and custom platforms to Shopify Plus and headless without a single ranking drop.

We engineer for 10× your normal peak traffic as a baseline. This means edge CDN caching (Cloudflare or Vercel Edge), autoscaling infrastructure, Redis-cached product data, and load-tested checkout flows. Before peak season we run dedicated load tests simulating your expected traffic and fix any bottlenecks before they cost you revenue.

Yes - integrating with existing ERP (NetSuite, SAP, Brightpearl, Cin7) and WMS (ShipBob, Linnworks) systems is standard for us. We build bi-directional sync for inventory, orders, and pricing. We've integrated with all the major platforms and handle edge cases like multi-warehouse routing, B2B price lists, and custom fulfilment logic.

A Shopify Plus store (custom theme, core integrations, and basic apps) typically ships in 6-8 weeks. A headless storefront (Next.js frontend, Shopify or Medusa.js backend, custom CMS) takes 10-14 weeks depending on scope. We always scope before committing to a timeline, and every sprint ends with a demo so you can see progress in real-time.

Absolutely - and often that's the better ROI. A conversion audit followed by targeted improvements to checkout flow, product pages, and cart UX can deliver 20-35% uplift without a full rebuild. We'll tell you honestly whether optimising or rebuilding will give you the better return for your investment.

We offer flexible post-launch support: from a basic bug-fix retainer through to a full monthly engineering sprint for continuous optimisation. All projects get a 30-day hyper-care period where we monitor performance, fix any issues, and support the team. We also provide a full deploy runbook and architecture documentation so you're never dependent on us to run your store.